Cash and Carry has been in much of the talk these days. It is a new format in India, testing the retail market and trying to capitalize on the opportunities available in the country which is known for world's second largest population. Cash and Carry as you all know is a B2B format where the goods are sold in bulk at a wholesale price to the retailers.
Metro has already made their presence felt in India with their Cash and Carry store in Bangalore(2), Hyderabad(1), Mumbai(1) and Kolkata(1). Walmart has entered into India along with Bharti with their Wholesale Club named as Best Price. Carrefour and Tesco is planning to enter Indian market too.
But is Indian market really ready for Cash and Carry format? Is it really a profitable market? A recent article on Brand Equity(a weekly edition of Economic Times) has reported that the Cash and Carry formats in India is not getting much of the attention. Probably Cash and Carry retailers would have to keep their patience. Wait and watch is the word for them.
You can read the article online at : http://economictimes.indiatimes.com/features/brand-equity/Cash--Carry-formats-dont-get-the-eyeballs-in-India/articleshow/6737926.cms
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